My first project at Student Beans was to help overhaul and document the brand guidelines.
I worked with the Creative Director and Head of Marketing in order to define our tone of voice and visual guidelines which were used across the business.
Once guidelines were agreed, I created a brand book which was distributed across the business, as well as to external partners.
Following the rollout of the brand guidelines, onboarding packs for new starters were created using the brand colours and logos.
